There’s a certain kind of charm that lingers in the salty air of a seaside home — crisp linen curtains catching the breeze, fresh blooms in an heirloom vase, a well-loved novel resting beside a ceramic lamp. That, in essence, is the coastal grandmother aesthetic.
Despite its name, this style isn’t reserved for grandmothers at all. It’s a lifestyle, a mood, a quiet celebration of timeless living by the sea. And it's quickly become one of the most beloved trends in interiors — not because it’s trendy, but because it’s effortlessly enduring.
So, What Is Coastal Grandmother?
Imagine the easy elegance of a Nancy Meyers movie set, with a Hamptons beach house as the backdrop. White slipcovered sofas, woven textures, oversized button-downs, and a pot of something delicious simmering on the stove. It’s relaxed yet refined, breezy but grounded.
At its core, coastal grandmother is about creating a home (and life) that feels comforting, calm, and considered.
Key Elements of the Coastal Grandmother Aesthetic
1. A Soft, Coastal Palette
Creams, crisp whites, oatmeal, dove grey, pale blue, soft green. The palette is sun-faded and soothing, like sea glass collected from the shore.
2. Natural Textures and Timeless Materials
Think jute rugs underfoot, wicker baskets brimming with books, ceramic lamps, raw-edge linen cushions, and rattan accents. Nothing shiny or fussy — just beautifully tactile finishes that feel lived in.
3. Light, Airy Fabrics
Linen is the hero here — billowing curtains, upholstered armchairs, or layered bedding. Cotton and soft knits follow closely behind, adding warmth and softness.
4. Simple, Elegant Styling
It’s less about styling for show, and more about styling for feeling. A bowl of lemons on the counter. A sea-inspired print hung thoughtfully above a sideboard. A coastal throw draped casually over the arm of a chair.
5. Pieces With a Story
Vintage finds, heirloom pieces, and objects collected over time are key. This aesthetic leans into nostalgia and authenticity. Every corner should tell a quiet story.
Bringing the Look Home
You don’t need to live near the water to embrace this coastal way of life. A few thoughtful touches can transform your space:
Slipcovered furniture: Opt for crisp whites or light neutrals.
Botanical and coastal prints: Shell studies, seagrass sketches, or blue-and-white florals bring a gentle nod to nature.
Woven textures: Rattan chairs, cane-front cabinets, or jute baskets add warmth and depth.
Scent and sound: Light a sea salt candle. Let the breeze move through open windows. Cue up some soft jazz or Norah Jones and pour yourself a glass of wine.
Why We Love It
The coastal grandmother aesthetic is more than just a look — it’s a feeling. It’s about slowing down, savouring life’s small pleasures, and creating a home that’s equal parts elegant and welcoming.
Whether you’re styling a beach house or a city apartment, this trend invites you to lean into what matters: comfort, charm, and timeless coastal beauty.
Ready to Bring Home the Look?
Discover our collection of Hamptons-style homewares and timeless accents, perfect for curating your own coastal grandmother haven. From rattan mirrors to linen cushions and sea-inspired artwork — these are the pieces that make home feel like home.
Image Credit: Pinterest | Coastal Grandmother Hamptons Style